Finding good apprentices these days feels like a tough gig, right? Not because there aren’t capable kids out there, but because the landscape has changed. Between school, part-time jobs and the perception of trades as “hard, dusty types”, there’s still families who have a stigma against the job, even though schools are increasingly pushing the value of trade careers. 


For tradies running businesses or managing sites, it’s frustrating. You know the value of a motivated apprentice. But getting them through the door now takes a lot more effort, thought, and a willingness to adapt. 

Why are apprentices getting harder to find?

There’s no single answer, but some key reasons stand out: 

Changing perceptions of trades

It’s not just about money or hours. There are still plenty of families out there who see trades as “backup options” or low-status roles. Meanwhile, the students themselves are juggling social media, part-time jobs, and online learning – and long, hands-on apprenticeships aren’t always their first choice. 

More career options and distractions

A lot of kids see tech and office work, as easier, or more glamorous. Apprenticeships take time, patience, and commitment – but we can show them the long-term payoff of independence. Of real money in their pocket. 

Education system and career guidance

Not every school has vocational programs or links to TAFE. Some students leave unsure what a trade apprenticeship even looks like. That’s a gap tradies can step into – by being visible, approachable, and showing the real side of work. 

Wages and conditions

Early wages are low. Unsafe or poorly run sites drive candidates away fast. Apprentices don’t just want a job – they want respect and true mentorship. 

But it’s not all doom and gloom. There are ways to attract apprentices who are keen, reliable, and ready to learn, so let’s take a look at some ways to find them and make connections. 

What you can do to attract apprentices

The good news? Tradies can adapt and respond to these challenges. Here are some practical tips that have worked for many businesses: 

1. Include more women

Trades are no longer just a bloke’s world. Young women bring a unique perspective to the role, as well as real skills and energy. Make it clear your business welcomes them, supports them, and treats them the same as everyone else. Promote role models in your team, and remove barriers – whether that’s PPE sizing, mentoring, or a shift in culture. 

2. Be visible and active in your community

Be at schools and community events. Let students see your team in action. Run short hands-on sessions if you can. Don’t just talk about the trade – show it. Let them feel the tools, the camaraderie, the satisfaction of a job well done. 

3. Offer clear pathways and progression

Show what an apprenticeship really looks like – from day one to becoming a qualified tradie. Include pay progression, qualifications, and career options. Kids respond when they see a clear path, not just a vague idea of “learning stuff on the job.” 

4. Create a positive work environment

Apprentices stick around when the site is safe and supportive. Mentorship is key: take time to train, answer questions, and correct mistakes without making it personal. Respect goes a long way – even small gestures of recognition or celebration of progress can create loyalty. 

5. Use social media and online channels

Show your work on Instagram or TikTok. Share projects, day-in-the-life clips, and funny behind-the-scenes moments. Let them see that being a tradie isn’t just hard work – it’s rewarding and social. In short, meet young people where they are. 

6. Be flexible and understand their needs

Many apprentices juggle study, sport, family, or part-time work. Flexibility around hours, leave for TAFE, or exam periods makes you an employer who understands life outside the site. 

7. Offer incentives and recognise progress

Certificates, milestones, safety awards, or just recognising a job well done goes a long way. It builds pride, which leads to confidence and motivation to stick with the trade. 

8. Build relationships with training providers

TAFEs and school coordinators are your allies. They can help source candidates, support both you and your apprentices, and navigate issues that arise. 

Don’t just hire - invest

It’s easier to keep a good apprentice than to replace one, so when you get one, work hard to keep them, providing regular feedback and honest communication to build loyalty. But be upfront about the hard work and challenges, and also about the satisfaction and skills they gain. Celebrate wins along the way. Finding apprentices is harder than it used to be, and maybe that’s just the reality we’re working with. The landscape has changed and expectations have shifted.  


But you love a challenge, right?  

"They’re not looking at the industry as male-dominated; they’re just getting on with their work, which I find inspirational.”