- VISION: To be the leading national and international provider of innovative, technologically advanced and energy-efficient lighting and cooling solutions that enhance our customers’ environments.
- MISSION: To brighten our customers’ lives with exciting products that are environmentally friendly and fashionable through expertise and unparalleled service.
We opened our first store in Prahran, Victoria in 1967 and our first franchise store in Frankston, Victoria in 1989. The first 30 years saw continued store expansion in Victoria and significant changes including introducing large format stores and new merchandise display systems for consistency in stock presentation, whilst also commencing direct importing of products.
In 1997, we decided to expand interstate with ambitions of becoming a national retailer. The following eight years saw continued store expansion and of particular significance being the successful entry into the New South Wales market creating a true national presence in each state and territory.
In 2003, we commenced operation of our current Melbourne-based warehouse which was expanded to 10,000m2 with a capacity of 10,000 pallets in 2007.
In 2007, our website was re-launched with online purchasing now available.
Our business was awarded The Age / D&B Victorian Retail Category Business of the Year award in 2007, 2009 and 2011 and was the Overall Award Winner in both 2007 and 2011. In FY2012, the new business division of Beacon International were introduced.
Today, we have over 1,000 team members and we’re committed to recognising their contribution to our Company's success and promoting the ongoing development of their skills through various training and rewards programs.
Currently, Beacon Lighting has 119 Company operated stores and 2 franchised stores.
Beacon Lighting's stores operate under a variety of sizes currently ranging from approximately 300m2 to 1200m2. The average store size is 738m2.
All stores are located in high traffic homemaker centres or prominent free standing sites with complementary retailers nearby. Population base and geographic catchment area for each store varies.
The commercial sales offices are located in Melbourne, Brisbane, Sydney, Perth, and Adelaide.
The store network is supported with a store support centre based in Mulgrave, Victoria, a warehouse and office complex at Derrimut, Victoria and a warehouse in Parkinson, QLD.
To maintain the store rollout program the Company relies on its property team to identify suitable regions for new store locations. Through analysis, the most suitable sites are identified and commercial terms negotiated. Beacon Lighting is a sought after brand and tenant.
Integral to the successful day to day and long term management of the national store network is the store operations division. Headed by the General Manager - Retail, this consists of sales managers responsible for stores over five regions.Click here to find your closest Beacon Lighting store
As Australia's leading specialist retailer of lights, fans and globes, we have invested significant resources in product design, innovation and quality.
A key strategy for our merchandising team has been to ensure we obtain products at multiple price points to create a ‘good, better, best’ product offer. This allows us to create quality products with different features and price points to meet the needs of different customer segments within the primary target market. For instance, in the LED downlight category, we offer ‘good, better and best’ products. All effectively have the same function but each differs significantly in relation to specifications, designs, features, benefits, and pricing. This is consistent with our strategy of providing fashionable and technologically advanced products that provide value to customers.
The vast majority of our exclusive products are designed and sourced internationally from third party factories and co-ordinated with our teams in those locations. A small proportion of stock is also supplied through local wholesalers in Australia. Our business strategy is to have a broad supply base so that we are not materially reliant on any single factory or supplier for continuity of supply. Our entire product range is manufactured to comply with Australian Standards and packaged to our specifications. This process is monitored and managed through our engineering and quality control team.
More than 90% of our products supplied to our Company stores are self-sourced and distributed through our supply chain incorporating the warehouse in Melbourne and third party warehouse operations in Sydney, Brisbane, Perth and China. The third party warehouses stock and supply the local stores thereby improving service levels to our stores and in turn our customers. The warehouse operation in China acts as a central storage facility for key lines of the Australian operation and also supplies the Beacon International wholesale business based in Hong Kong with a showroom in China.
Our supply chain is managed through an integrated point of sale and warehouse management system which automates the stock replenishment process. Store sales are reconciled daily which triggers warehouse orders to be picked and dispatched promptly reducing risk of out-of-stock items in stores.
The vertically integrated approach to bringing products into the business has enabled us to generate gross profit margins that capture the equivalent of the wholesale margin in addition to a retail margin whilst offering competitive pricing to our customers.
Our customers are central to everything we do. We strive to offer the best in customer service that exceeds expectations and delights our customers.
Our online store www.beaconlighting.com.au offers our customers the flexibility to shop when and how they want. With almost 2000 SKUs online, products can be delivered to customers’ homes anywhere in Australia (free for orders over $120). Our customers can shop online with the peace of mind of a 30-day return policy and a dedicated customer service team with phone and live chat support. Our website is a great resource tool for our customers providing useful product specifications and information on energy saving, informative videos and a regularly updated blog.
As a Beacon VIP, our customers enjoy access to exclusive offers, the latest trends and sneak peeks of our new product ranges before the general public. Plus, our Beacon VIPs save 10% on the RRP price of globes always.
Beacon Design Studio
The Beacon Design Studio is a premium lighting design service for those looking to give their space the ultimate designer touch. Using a unique software program designed exclusively for Beacon Lighting, our accredited lighting designers create a customised lighting plan with suggested designs, placement and fittings along with a detailed quote for the recommendations.
In Home Lighting Design Service
Our accredited lighting designers visit our customers’ homes to help them develop their styling ideas, offer great lighting advice, design guidance and provide practical solutions to reduce energy consumption.
Free in-store advice
Our customers can consult with our in-store lighting specialists who can help them with all their home lighting needs from selecting beautiful fittings for just one room or the whole house.
We offer a charge account service and special trade prices to all our valued trade customers. Approved applicants are also encouraged to join our exclusive Beacon Trade community where members can access a variety of rewards including FREE shipping, special trade prices and points for every dollar spent which is converted into Beacon Cash.
Our proud associations
We take our responsibility as Australia’s specialist lighting retailer seriously. We’re proud to be affiliated with Australia’s leading industry organisations.Lighting Council Australia
hich encourages the use of appropriately designed and manufactured lighting systems and components in the commercial, domestic and industrial sector. We are not only members of this prestigious organisation but are also representatives on the board.Housing Industry Association
ustralia’s largest residential building organisation which include builders, trade contractors, design professionals, kitchen and bathroom specialists, manufacturers and suppliersLarge Format Retailers Association
the peak national body representing the interests of large format retailers, owners, developers, agents and service providers in Australia.